Toyota Mirai

VIP Event

Art direction / design / production

The Toyota Mirai is a hydrogen fuel cell vehicle, one of the first such vehicles to be sold commercially. In partnership with 206Agency and Saatchi + Saatchi, we were tasked with creating the VIP event that gave the keys to the first purchasers. The event took place on October 21, 2015, the same day to which the fusion-powered flying car in the film Back to the Future time-travelled. The event was scattered with Back to the Future elements including liquid nitrogen cocktails from Top Chef’s Richard Blais, a Toyota Mirai DeLorean and an intro video from Marty and Doc. I designed and art directed almost everything from the Casio watch invitation to the Mirai gif photobooth.