Maybelline

It Girls at Coachella

art direction / design / production

Maybelline invited over 30 “It Girls” from all over the world to Palm Springs, CA for Coachella. Along with a 3D Designer, I helped art direct and design the experience from arrival to departure. I created custom gradients, textures, and lettering based on the color palette from their make up kits and created the visual language for the event.